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| 073 | 1 | _a9782100708529 | |
| 100 | _a20141103h20142014k y0frey50 ba | ||
| 101 | 0 | _afre | |
| 105 | _ay a 001yy | ||
| 106 | _ar | ||
| 200 | 1 |
_aMarketing expérientiel _ecomment concevoir et stimuler l'expérience client _fWided Batat, Isabelle Frochot _bLIVR |
|
| 210 |
_aParis _cDunod _d2014 |
||
| 215 |
_a1 vol. (XIV-153 p.) _d21 cm |
||
| 225 | 2 | _aTendances marketing | |
| 320 | _aBibliogr. p. [147]-148. Notes bibliogr. Glossaire. Index | ||
| 410 |
_0134087607 _tTendances marketing _x2103-4427 |
||
| 606 |
_3158199766 _aMarketing expérientiel _2rameau |
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| 606 |
_3146534085 _aMarketing comportemental _2rameau |
||
| 606 |
_3027883558 _aConsommateurs _xAttitude _2rameau |
||
| 606 |
_aConsumer behavior _2lc |
||
| 608 |
_3027790045 _aGuides pratiques _2rameau |
||
| 676 |
_a658.834 2 _v22 |
||
| 700 | 1 |
_3130340154 _aBatat _bWided _4070 |
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| 701 | 1 |
_3116047887 _aFrochot _bIsabelle _4070 |
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| 801 | 3 |
_aFR _bAbes _c20220620 _gAFNOR |
|