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| 101 | 0 | _afre | |
| 105 | _aa a 001yy | ||
| 106 | _ai | ||
| 135 | _ado||||||||||| | ||
| 200 | 1 |
_aMercator _ethéorie et pratique du marketing _fJ. Lendrevie, J. Lévy, D. Lindon _bLIVR |
|
| 205 | _a8e édition | ||
| 215 |
_a1 vol. (VIII-1142 p.) _cill. en noir et en coul., couv. ill. _d24 cm |
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| 215 |
_a1 disque optique numérique (CD-ROM) _d12 cm |
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| 300 | _aSite Internet | ||
| 305 | _aAutre tirage : 2008 | ||
| 316 |
_5751132108:295389931 _aExclu du prêt |
||
| 320 | _aNotes bibliogr. Lexique. Index | ||
| 336 | _aDonnées textuelles. 2500 quiz | ||
| 337 | _aConfiguration requise : PC Windows 2000, Windows XP. Pentium II. Ecran 800 X 600. Mémoire 128 Mo. Espace disque libre 110 Mo | ||
| 512 | _aThéorie et pratique du marketing : Mercator | ||
| 606 |
_3027476014 _aMarketing _2rameau |
||
| 606 |
_3027467635 _aÉtudes de marché _2rameau |
||
| 606 |
_3027482073 _aVente _2rameau |
||
| 606 |
_aMarket surveys _2lc |
||
| 676 |
_a658.8 _v21 |
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_3026983036 _aLendrevie _bJacques _4070 |
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| 701 | 1 |
_3033864683 _aLévy _bJulien _f1964-.... _4070 |
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| 701 | 1 |
_3026990717 _aLindon _bDenis _4070 |
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| 801 | 3 |
_aFR _bAbes _c20191012 _gAFNOR |
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