| 000 | 00697cam0a2200205 4500 | ||
|---|---|---|---|
| 001 | 18563382X | ||
| 005 | 20160304123506.0 | ||
| 010 |
_a9782744065958 _bbr. |
||
| 035 | _a(OCoLC)909812066 | ||
| 073 | 1 | _a9782744065958 | |
| 090 |
_a128412 _9128412 |
||
| 100 | _a20160304 frey50 | ||
| 101 | _afre | ||
| 200 | 1 |
_aNudge marketing _ecomment changer efficacement les comportements _fEric Singler _g[préface d'Olivier Oullier,...] _bLIVR |
|
| 210 |
_a[Montreuil] _cPearson _d2015. |
||
| 215 |
_a1 vol. (XXI-343 p.) : couv. ill. en coul. _d24 cm. |
||
| 606 |
_aConsommateurs _xComportement |
||
| 606 | _aMarketing comportemental | ||
| 700 | 1 |
_3102468060 _aSingler _bÉric _4070 |
|
| 801 | 3 |
_aFR _bAbes _c20160223 _gAFNOR |
|